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Straight talk on B2B marketing.
No fluff. No recycled takes. Just what's actually working and why.
Why Ahrefs Wins the Authority Race, and Why Authority Now Decides Who AI Cites
Ahrefs, Moz, and SEMrush all claim to measure the same thing. Only one of them also mapped how that signal decides who ChatGPT and Google's AI Overviews cite.
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How We Built 180,000 Search Impressions and 7,350 AI Citations in 5 Months Using Programmatic SEO
A step-by-step account of how Tempus Central went from near-zero organic visibility to 180K+ search impressions, 7,350 Bing AI citations, and 15+ qualified leads using a structured programmatic SEO programme.
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The Evidence Base for Domain Authority: A Research-Grounded Analysis of Backlink Acquisition as a Strategic Asset
A systematic review of the empirical research on domain authority, link equity, and the measurable relationship between referring domain profiles and organic search performance, and what the evidence actually implies for investment decisions.
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How to Get Your Brand Cited in ChatGPT, Perplexity, and Google AI Overviews
Traditional SEO rankings no longer predict AI citation. The signals driving ChatGPT, Perplexity, and Google AI Overviews are different, and most brands are still optimising for the wrong thing.
Read post → What On Earth Is Our Agentic SEO System?
A straight-talking breakdown of how the Agentic SEO System works, why most agencies do this badly, and what the difference actually looks like in practice.
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Why Domain Authority Still Decides Who Wins in 2026 (Even Though Google Says It Doesn't Use It)
Google's leaked API confirmed an internal siteAuthority signal. DA never was that signal, but estimating it well enough to matter is exactly why it keeps correlating with rankings, year after year.
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